E-marketing and E-commerce in the Tourism Industry: A Framework to Develop and Implement Business Initiatives

The Main Content of This Article: this article emphasizes on Information and Communication Technology (ICT) development plays an important role in the field of tourism and marketing in tourism industry.Especially, Internet commerce called e-commerce is very effective tool in the world of e-business including tourism business. Besides,it focuses on how to improve the electronic marketing and commerce activities' strategic planning and comprehension in order to achieve the business' objective efficiently for the first step of tourism business.

The Strategic Management : the research indicates that the most significant factor is abilitiy to approach customer needs and how to satisfied travelers' individual needs precisely and conveniently.


For further information: http://www.cothm.ac.cy/Tourism%20Today%20No%204.pdf#page=158

E-tourism developments in Greece: Information communication technologies adoption for the strategic management of the Greek tourism industry

The main content of this article: The ICT penetration and the level of e-commerce on both the supply and demand sides in Greece are in their embryonic stages.
This article has mentioned a research which designed for improving future strategic management plan for information systems of Greek tourism. The findings of that research indicate that the tourism business sector is lagging behind the opportunities in the rapidly changing environment. The lack of strategic business planning and the limited levels of understanding of the e-tourism potential imply that the Greek tourism sector needs to rethink its position in order to compete at an international level with other destinations.

Strategic elements in this case: Collaborative networking should be established, through exchanging linkages with other complimentary suppliers and travel-related websites.
Similar conclusions can be drawn for many destinations around the world. Hence destinations around the world will need to develop a long-term e-tourism strategy and to coordinate their public and private sectors.

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