We could set our travel agency in Shanghai city in China.
Our website could have 5 web pages. Those pages including:
home page;
company information page;
products list page;
special deal page;
Booking page.
Those pages will be linked together. Customers could simply visit our website to book their trips.
We could test that booking system by asking our staff to use it first. Then, find out the good & bad things through testing. Company could evaluate the website periodically after opening to its customers.
17 November 2009
The second stage
The fast development of information communication technologies (ICTs) and the expansion of the Internet have changed industry structures around the world. New technologies have been adopted in the tourism industry in Europe and America for more than 30 years, and the trend is likely to continue into the future. China, as a fast-growing developing country in Asia, is gaining importance in the international tourism market for its historical and cultural attractiveness as a destination. It is also becoming a booming tourism source country as its population starts travelling overseas.
The ICTs and Internet have gradually changed the tourism industry structure in China, several tourism organizations now involving with ICTs, such as airlines, hotels, tour operators, visitor attractions and the tourism authorities within China.
In our group, we could create an information system (eg. website) for a Chinese travel agency. Customers could book tours or get information through our information system (eg. our website).
I think a good strategic management plan for information system in tourism sectors should according to other industries’ successful examples; it should avoid making mistakes which same to previous failed experience. Organizations should evaluate their information systems periodically.
The ICTs and Internet have gradually changed the tourism industry structure in China, several tourism organizations now involving with ICTs, such as airlines, hotels, tour operators, visitor attractions and the tourism authorities within China.
In our group, we could create an information system (eg. website) for a Chinese travel agency. Customers could book tours or get information through our information system (eg. our website).
I think a good strategic management plan for information system in tourism sectors should according to other industries’ successful examples; it should avoid making mistakes which same to previous failed experience. Organizations should evaluate their information systems periodically.
15 November 2009
14 November 2009
Information technology in peripheral small and medium hospitality enterprises : strategic analysis and critical factors
Small and medium-sized hospitality organizations (SMHOs)
The majortity of accomodation establishments worldwide are small or medium sized which are family run. Therefore,the SMHOs are important to European economics since they provided stable employment opportunities and support local economies.SMHOs is probably offer less than 50 rooms and employ fewer than ten people.This paper argues that SMHOs which fail to adapt and utilize ITs will suffer disadvantages from their competitive.
Information Technologies in hospitality organization
Tourism and hospitality industries are recommended to use "technology" as a main source for strategic weapon. Technology can offer significant advantages in operational e.g. property management systems, strategic management e.g. decision support systems. However, during the technological revolution some of them has been reluctant to apply to their businesses, the statistic for the used of ITs in SMHOs is just 34 per cent.
There are some reason for the lack of use of ITs in SMHOs ; the lack of training, the age & educational level. Using the ITs in the business can enhance their efficiency and connectivity.
Communication directly with their customers are an essencial for the supplier's ability and to support the needs of individual customers.
Push and pull factors
Push factors are external forces which oblige enterprises to use ITs in order to avoid potential threats of their functions. Pull factors provide incentives to unite ITs to gain benefits in their operational and strategic management.
Conclusion
Nowadays, the used of internet is worldwide, where it enables the small business to keep its door open 24 hours.Most important is an increasing number of computer-literate consumer who empowerd by the internet and network.Thus, as SMHOs attempt to increase their market share, they would not hesitate to use ITs in in order to enhance their direct communication with consumers.
Please visit this link for the full verison of this article : http://bournemouth.academia.edu/documents/0008/7317/BuhalisMainITinSMTEs.pdf
The majortity of accomodation establishments worldwide are small or medium sized which are family run. Therefore,the SMHOs are important to European economics since they provided stable employment opportunities and support local economies.SMHOs is probably offer less than 50 rooms and employ fewer than ten people.This paper argues that SMHOs which fail to adapt and utilize ITs will suffer disadvantages from their competitive.
Information Technologies in hospitality organization
Tourism and hospitality industries are recommended to use "technology" as a main source for strategic weapon. Technology can offer significant advantages in operational e.g. property management systems, strategic management e.g. decision support systems. However, during the technological revolution some of them has been reluctant to apply to their businesses, the statistic for the used of ITs in SMHOs is just 34 per cent.
There are some reason for the lack of use of ITs in SMHOs ; the lack of training, the age & educational level. Using the ITs in the business can enhance their efficiency and connectivity.
Communication directly with their customers are an essencial for the supplier's ability and to support the needs of individual customers.
Push and pull factors
Push factors are external forces which oblige enterprises to use ITs in order to avoid potential threats of their functions. Pull factors provide incentives to unite ITs to gain benefits in their operational and strategic management.
Conclusion
Nowadays, the used of internet is worldwide, where it enables the small business to keep its door open 24 hours.Most important is an increasing number of computer-literate consumer who empowerd by the internet and network.Thus, as SMHOs attempt to increase their market share, they would not hesitate to use ITs in in order to enhance their direct communication with consumers.
Please visit this link for the full verison of this article : http://bournemouth.academia.edu/documents/0008/7317/BuhalisMainITinSMTEs.pdf
E-TOURISM: AN INNOVATIVE APPROACH FOR THE SMALL AND MEDIUM-SIZED TOURISM ENTERPRISES (SMTES) IN KOREA
The Main Content of This Article: This article deals with e-tourism, innovation and growth. The Internet is revolutionising the distribution of tourism information and sales. The Korean small and medium-sized tourism enterprises (SMTEs) with well-developed and innovative Web sites can now have “equal Internet access” to international tourism markets.
The Strategic Management :This article examines problems and solutions related to electronic commerce in the tourism industry and suggests recommendations for successful e-commerce strategies in tourism to be applied by the industry and the government in Korea.
More information:http://citeseerx.ist.psu.edu/viewdoc/download?doi=10.1.1.132.279&rep=rep1&type=pdf
The Strategic Management :This article examines problems and solutions related to electronic commerce in the tourism industry and suggests recommendations for successful e-commerce strategies in tourism to be applied by the industry and the government in Korea.
More information:http://citeseerx.ist.psu.edu/viewdoc/download?doi=10.1.1.132.279&rep=rep1&type=pdf
13 November 2009
E-marketing and E-commerce in the Tourism Industry: A Framework to Develop and Implement Business Initiatives
The Main Content of This Article: this article emphasizes on Information and Communication Technology (ICT) development plays an important role in the field of tourism and marketing in tourism industry.Especially, Internet commerce called e-commerce is very effective tool in the world of e-business including tourism business. Besides,it focuses on how to improve the electronic marketing and commerce activities' strategic planning and comprehension in order to achieve the business' objective efficiently for the first step of tourism business.
The Strategic Management : the research indicates that the most significant factor is abilitiy to approach customer needs and how to satisfied travelers' individual needs precisely and conveniently.
For further information: http://www.cothm.ac.cy/Tourism%20Today%20No%204.pdf#page=158
05 November 2009
E-tourism developments in Greece: Information communication technologies adoption for the strategic management of the Greek tourism industry
The main content of this article: The ICT penetration and the level of e-commerce on both the supply and demand sides in Greece are in their embryonic stages.
This article has mentioned a research which designed for improving future strategic management plan for information systems of Greek tourism. The findings of that research indicate that the tourism business sector is lagging behind the opportunities in the rapidly changing environment. The lack of strategic business planning and the limited levels of understanding of the e-tourism potential imply that the Greek tourism sector needs to rethink its position in order to compete at an international level with other destinations.
Strategic elements in this case: Collaborative networking should be established, through exchanging linkages with other complimentary suppliers and travel-related websites.
Similar conclusions can be drawn for many destinations around the world. Hence destinations around the world will need to develop a long-term e-tourism strategy and to coordinate their public and private sectors.
For more information please visit:
http://proquest.umi.com.ezproxy.scu.edu.au/pqdweb?index=0&sid=3&srchmode=2&vinst=PROD&fmt=3&startpage=-1&clientid=20824&vname=PQD&RQT=309&did=694775721&scaling=FULL&ts=1257406315&vtype=PQD&rqt=309&TS=1257406432&clientId=20824
This article has mentioned a research which designed for improving future strategic management plan for information systems of Greek tourism. The findings of that research indicate that the tourism business sector is lagging behind the opportunities in the rapidly changing environment. The lack of strategic business planning and the limited levels of understanding of the e-tourism potential imply that the Greek tourism sector needs to rethink its position in order to compete at an international level with other destinations.
Strategic elements in this case: Collaborative networking should be established, through exchanging linkages with other complimentary suppliers and travel-related websites.
Similar conclusions can be drawn for many destinations around the world. Hence destinations around the world will need to develop a long-term e-tourism strategy and to coordinate their public and private sectors.
For more information please visit:
http://proquest.umi.com.ezproxy.scu.edu.au/pqdweb?index=0&sid=3&srchmode=2&vinst=PROD&fmt=3&startpage=-1&clientid=20824&vname=PQD&RQT=309&did=694775721&scaling=FULL&ts=1257406315&vtype=PQD&rqt=309&TS=1257406432&clientId=20824
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