The Main Content of This Article: this article emphasizes on Information and Communication Technology (ICT) development plays an important role in the field of tourism and marketing in tourism industry.Especially, Internet commerce called e-commerce is very effective tool in the world of e-business including tourism business. Besides,it focuses on how to improve the electronic marketing and commerce activities' strategic planning and comprehension in order to achieve the business' objective efficiently for the first step of tourism business.
The Strategic Management : the research indicates that the most significant factor is abilitiy to approach customer needs and how to satisfied travelers' individual needs precisely and conveniently.
For further information: http://www.cothm.ac.cy/Tourism%20Today%20No%204.pdf#page=158
Yes, Plair your article was right.In this era,no one can live without technology involve in their life.Thus, e-business play an important role since people search for the place they want to go on the internet and if the website was attractive it's a good chance to have the potential customers
ReplyDeleteThe internet is the shortcut that make people around the world easier contact especilly if the hotel has the attractive website it will absorb customer to go there.
ReplyDelete